Why You Should Add Facial Serums to Your Beauty Routine

Facial serums seem to be flooding beauty aisles everywhere. I feel adding this extra step to your beauty routine is really worth our time and investment.

Why? Because serums offer more targeted results and more potent formulations to help improve your skin.

Think of serums as a way to give your skin an extra boost before you apply your moisturizer. I use serums as a way to treat specific areas that I want to improve my skin such as acne, fine lines, discoloration, etc.

Serums have a smaller molecular structure and therefore they penetrate deeper into the skin surface. They are more potent in their ingredients which makes them more powerful.

Whether you’re already a fan of serums or ready to try one for the very first time, it’s important to know which serums are best to incorporate in your daily routine.

Here are a few examples of serums and the ingredients you should look for to improve your skin…

Natural Citric Acid Serums

Look for serums that contain glycolic acid, lactic acid, salicylic acid and even kojic acid which are natural citric acids that help speed up the exfoliation process, unclogs pores and helps build collagen.

A couple of my faves are:

iS Clinical Active Serum

Drunk Elephant T.L.C. Glycolic Night Serum

Vitamin C Serums

I think everyone from age 18 and up should be using a vitamin C serum daily. This is a potent antioxidant that protects your skin as well as repairs sun damage and builds collagen and elastin. It also helps heal breakouts! A must have product.

My faves are:

iS Clinical Pro-heal serum Advanced Plus

Drunk Elephant C Firma Day Serum

Retinol Serums

Retinol works to neutralize free radicals, stimulate collagen production and accelerate skin turnover, smoothing fine lines and wrinkles and blurring acne marks and other blemishes in the process

My fave:

Drunk Elephant (It’s actually a cream)

Tripeptide Growth Factor Serums

Peptides and Growth factors help support healthy skin structures while diminishing the appearance of fine lines and wrinkles. In addition your skin will look more vibrant.

My fave:

iS Clinical Youth Serum

The rule of thumb is to start out one serum at a time until you decide if it is right for you. Don’t use your face as a science experiment. Start off one serum at night. Use for a few weeks and then start incorporating a daytime serum. Always start off slow and build from there.

For more tips on skincare, makeup, haircare, and more download my FREE Beauty Guild here.

Important Skincare Ingredients You Should Use…According to Your Age

I receive so many questions from clients, friends, and social media asking me what ingredients to incorporate into their skincare routine. The age range of the ladies (and men) who ask me questions are anywhere from 20-70 years old.

So, I decided to create a beauty segment offering my professional advice and I break it down according to what age you are.

20’s The biggest issue tends to be battling breakouts. Opt for an oil-free, gel-based cleanser with salicylic acid.  It is important to start using a light moisturizer and an SPF to protect your skin.

30’s It’s really important to use a daytime moisturize, eye cream, and night cream and SPF. Fine lines and wrinkles appear, and skin tone becomes more uneven. Products that incorporate retinol can help in those areas. Also, stick to a gentle cleanser to offset any irritating effects from the anti-aging ingredients you may be using. 

40’sWrinkles and age spots have likely set in. Peptide-packed moisturizers are the bomb! Peptides even out pigment and increase collagen.
Serums that contain Vitamin C are a must! Serums have a smaller molecular structure and absorb deeper into the skin’s surface layers. Vitamin C is a potent anti-oxidant as well as protects your skin and reverses skin from sun damage and boost collagen production! A must!

In addition, be sure to exfoliate 1-2 days a week to speed up the exfoliation process that slows down as we age. By speeding up the exfoliation process, your skin will naturally produce more collagen. Be sure to use GENTLE exfoliators! Otherwise, you can damage your skin.

During this decade, our skin starts to lose some of its tone and texture, so it important to use a cleanser with low concentrations of exfoliating alpha or beta hydroxy acids. 
Don’t forget to use an SPF!

50’s and upContinue with the same ingredients I suggest for those in their 40s and add a few extras…

Hormonal changes can lead to dehydrated skin. Counteract these effects by using glycolic acid; it revs up cell turnover, so skin stays smooth.  Be sure to incorporate higher levels of retinol in your skincare products as well as hyaluronic acid, vitamin C and always use sunscreen!